The Minor Certificate Programme in BSJ is written for prospective and current students. HSE faculty created this minor in business journalism to enable potential journalists and other communication professionals to address the growing need for understanding how markets and business work and the ability to explain the complex issues for media consumers. The students will learn the scope and choice of communication channels in communication strategy. The programme will familiarize students with the different aspects of Business Journalism, Mass Media, Media Ethics and their areas of application like business communication along factors leading to effective skills required for effective media and broadcasting Business
The students should be able to:
- apply analytical skills of business correspondence;
- demonstrate business communication skills;
- collect, understand and process the initial information in the field of business;
- analyze and compare the received information;
- identify issues that will be of interest to the audience of the business mass media;
- organize and write the body of a news story and feature article;
- understand the ethical standards and social responsibilities of journalists;
- acquire the techniques in writing, reporting and editing;
- analyze and write about a company’s financial performance;
- write basic business news stories such as earnings and executive compensation.
BENEFITS OF ATTENDİNG:
- Obtaining basic skills in Business Journalism
- Obtaining skills of Business Journalism, Mass Media, and Writing, Reporting, Editing, Public Relations and Business Communications.
- Practicing gained skills in reporting, writing and editing.
- The following minor in Business Journalism is available for the current and all perspective participants both in terms of their academic programme and on commercial basis as well.
- In order to earn an undergraduate degree the participants must complete 240 ECTS/129 credits.
- The certificate is awarded upon completion of five courses. Students must earn 15 credits or 25 ECTS. Each course will carry 3 credits (5 ECTS). Minimum level of GPA required to graduate from the programme is 2.67. In case if students gain less than GPA 2.67 the certificate will not be awarded towards the degree. Upon the completion of the programme students will be awarded a CERTIFICATE IN BUSINESS JOURNALISM.
- The programme is open for all perspective and current students;
- The introductory course will be offered for the 1st year students;
- Students will be obligatory to select two courses from the required courses list;
- Students will be required to select at least three courses from the elective courses list;
- Graduate students are also eligible for the programme; however none of the courses will be counted towards their degree requirements.
Minor in Business Journalism requires the level of English which is equivalent to IELTS 5 or Upper-Intermediate level
- Each of the courses could be treated as KAZGUU free electives for the 3rd – 4th year students of KAZGUU University.
- The number of credits to graduate from the bachelor will remain 129 (240 ECTS).
- Programme exit requirements will remain consistent with the current policy of KAZGUU University and a GPA of 2.67.
- Upon the completion of the programme students will be awarded a CERTIFICATE IN BUSINESS JOURNALISM.
The programme in Business Journalism teaches students the concepts, skills, and techniques needed to report about the issues for media and business journalism. It will also introduce key approaches to the study of BSJ. It examines the structure of BSJ through different approaches and analysis of national and international materials. Students shall take the Fundamentals of Business Journalism and Introduction to Mass Media courses as required and pass it with the grade not less than B-. In order to be certified the participants of BSJ must take two required courses and three electives from the provided list.
|Course Code||Name||Number of credits||ECTS||Language||Required|
|BSJ 2201||Introduction to Business Journalism||3||5||ENG||B-, 75%, 2.67|
|BSJ 2202||Introduction to Mass Media||3||5|
|BSJ 3304||Op-Ed||3||5||ENG||B-, 75%, 2.67|
|BSJ 3303||Writing, Reporting, Editing||3||5|
|BSJ 3302||Media Literacy and Ethics||3||5|
|PRC 3301||Public Relations||3||5|
|BUS 3201||Business Communications||3||5|
Course Name: Introduction to Business Journalism
Code: BSJ 2201
Course Description: The course teaches students the basic methods and tactics of a business journalist, regardless of what format the final story will be produced. Students will learn how and where to find financial information and information about companies and how to transform this information into an interesting story. This course instructs students how to understand what is going on at big and small companies and to report and write articles about these businesses in a compelling way. As business becomes more and more influential in the lives of everyday citizens, it is important for the media to become more aggressive in acting as a watchdog. More than any other beat, covering business requires not only an understanding of complex numbers, but also the ability to use data and a compelling narrative to tell the reader something they need to know that will impact their wealth.
Course Name: Introduction to Mass Media
Course Code: BSJ 2202
Course Description: The purpose of this course is to fulfill the academic requirements necessary to earn minor or an associate degree, or to provide personal enrichment opportunities for students seeking an interdisciplinary course emphasizing the structure and influence of mass communication. This course will give students the tools for critically analyzing all media types so they can become more knowledgeable media consumers. They will be provided with information about how various types of media were developed, the roles they play in the mass communication and media landscape, and what it means for them in a digital media world. Students will examine journalism, entertainment, advertising and public relations, and will study general mass communication theories and laws affecting the media.
Course Name: Op-Ed
Course Code: BSJ 3304
Course Description: This workshop aims to help students acquire skills necessary to research, design and write op-ed texts. Op-ed texts are among main instruments of engagement with wider publics today. They also help professionals to improve their argumentation skills. Op-ed contributors engage in societal debates with an aim of public impact. Participants of the workshop will to learn how to bring their best ideas and fresh perspectives on actual societal topics to the attention of public. Workshop will start with analyzing ingredients of best op-ed pieces and studying published op-eds in major international newspapers. In the second part of the workshop, students will be invited to draft their op-eds and submit it to discussion in the class. Through interactive class discussions and exercises, trainer and participants will together improve submitted op-ed drafts. At the conclusion of the workshop, participants are expected to have in hand op-ed pieces of publishable quality.
Prerequisites: Introduction to Business Journalism
Course Name: Writing, Reporting, Editing
Course Code: BSJ 3301
Course Description: The goal of this course is to help students to start their journalist writing and acquire the fundamental skills that make one a good journalist: thorough and accurate reporting, clear writing, and understanding of one’s responsibilities to an audience and to colleagues. We will cover the foundational techniques such as interviewing, storytelling, fact-checking and short clear writing. Students will study different forms of articles (reports, news article, feature articles). The course explains the basic principles of reporting. It also discusses the techniques of news writing. While reporting, the reporter may encounter many pitfalls and problems, which are also discussed in this course. The course will consider in detail the requirement and need of editing in journalism. It will also tell the students about the editing procedures and different people associated with editing in newspaper organization like the sub-editor and the chief sub-editor. The course pays much attention to interviewing which is one of the most important forms of journalism. While following the current trends in the development of the media the course will discuss how the media are rapidly and constantly changing. To follow these developments, we will study creolization and convergent forms in contemporary publications.
Course Name: Media Literacy and Ethics
Course Code: BSJ 3302
Course Description: This course introduces students to important principles of media literacy and helps them develop the skills necessary to access, analyze, evaluate, and create media messages across multiple media domains. As a result of this course students will demonstrate knowledge of the basic tenets of media literacy and how media literacy relates to their personal media habits and professional development. Students will also develop critical thinking skills including fact checking to analyze and interpret media messages through an understanding of media practices and institutions. The course explores ethical principles and professional norms that students can employ in the practice of reporting. Students will develop their knowledge of theories and frameworks, gain knowledge of important journalistic failures and mistakes, as well as emerging areas of professional challenge, and learn how to apply this knowledge during reporting, publication and audience engagement processes.
Course Name: Public Relations
Course Code: PRC 3301
Course Description: This course introduces students to the basics of communication theory, mass media, reputation management, the principles of media relations, government relations, internal and external corporate communications. Students will acquire the key competences in the field of communication architecture of the organization, the implementation of operational planning and operational control over the activities of public relations, carrying out measures to improve the organization’s image, promote products and services on the market, the development of effective internal communications – creating a favourable psychological climate in the team, motivating employees, planning, preparation and carrying out communication campaigns and activities in accordance with the goals and objectives of the organization on the basis of research results.
Course Name: Business Communications
Course Code: BUS 3201
Course Description: The process of interaction with people is based on building communications, which are essential for the professional and social success. The main purpose of this course is to shape students’ understanding of the effective communications and their techniques, as well as application of the knowledge and skills gained in their practical activity for managing social behaviour of individuals and groups.
Prerequisites: English C1
 In accordance with the State Compulsory Standards of Higher and Postgraduate Education of the Ministry of Education and Science the unified system of coding is used. It consists of four figures. The first figure of the code indicates the year of study, the second figure indicates the course level (General Education/Business Core/Major).