On November 23, a Zoom seminar on “PR in Sports and Entertainment” featured Mr. Michael Payne, an esteemed Olympic figure. As the former IOC marketing director and advisor to key sports personalities, Payne shared insights from his impactful career. Notably, his innovative marketing initiatives generated $14 billion for 14 Olympic Games, including a groundbreaking deal with Alibaba. The seminar provided a unique opportunity to learn from Payne’s seasoned expertise in sports management and public relations.