On April 20, at the office of Alma University Astana, previously IAB, was held the Championship of business play on solving business cases “Kemel kasіpker” in Astana. Four teams competed for the first place and the opportunity to represent the capital at the national championship.

We congratulate our team KAZGUU Elite with a victory in this difficult competition. Guys developed and presented the development idea of ​​Shin-Line Company in just 1.5 hours. The Shin-Line Company takes 15% share of the ice cream market. Among their brands the premium full ice cream, chocolate ice cream, cone under the title “bomb” are well-known. Our students proposed to increase the advertising campaign, conduct the BTL-campaign and open ice cream parlors in shopping centers.

More detailed presentation by our participants convinced the jury and they became the first winners of the Championship in the capital. We are waiting for the national championship in May, after the holidays. It is planned that the event will be held in Pavlodar.